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Salesforce CRT-550 exam is an essential certification for individuals who work with the Marketing Cloud platform. It measures the candidate's knowledge of the platform's various modules, integration capabilities, and best practices. With proper preparation and study, passing the exam can increase your credibility as a Marketing Cloud consultant and lead to new job opportunities.

One of the best ways to prepare for the Salesforce CRT-550 exam is to take an official training course. These courses are designed to provide you with hands-on experience using Marketing Cloud and to help you understand the concepts and strategies needed to pass the exam. Additionally, there are many online resources available, including practice exams, study guides, and forums, that can help you prepare for the exam.

To be eligible to take the CRT-550 Exam, candidates must have prior experience working with Salesforce Marketing Cloud, and should have completed the Marketing Cloud Consultant training course. This course provides participants with the necessary skills and knowledge to design and implement complex Marketing Cloud solutions. By successfully completing the CRT-550 exam, individuals demonstrate their ability to effectively leverage Marketing Cloud to drive business results, and are recognized as experts in the field of Marketing Cloud consulting.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q105-Q110):

NEW QUESTION # 105
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
C. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Answer: B

Explanation:
The most native, no-code solution would be using an Engagement Split in Journey Builder to capture customer responses (positive or negative) and, for negative responses, trigger a Case Activity to automatically create a Case record in Service Cloud.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Salesforce Activities in Journey Builder
# "Use Case Activity in Journey Builder to create a Case record in Salesforce based on customer behavior within the journey." Source: Salesforce Help - Journey Builder Engagement Splits
# "Engagement Split evaluates a contact's interaction and directs them down a different path in the Journey based on their engagement."
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NEW QUESTION # 106
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?

A. Orders should be set up to allow injection upon update in Connect Configuration
B. Orders are not being updated from not meeting criteria to meeting criteria
C. The associated Contact should be updated to be injected.
D. Synchronized Data Sources poll changes every 15 minutes at the quickest.

Answer: A

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Orders should be set up to allow injection upon update in Connect Configuration.
* When setting up Salesforce Data Entry Source in Marketing Cloud Connect, you must explicitly configure whether records should inject only upon creation or also upon updates.
* If injection on update is not configured, only the original create event triggers the Journey entry.
# Why others are wrong:
* B: The associated Contact does not need to be updated - it's the Order object that triggers the injection.
* C: Synchronized Data Extensions are not used here - it's a direct connection via Marketing Cloud Connect, not polling.
* D: Even if status fields change properly, if updates are not allowed to trigger injection, no entry will occur.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Salesforce Data Entry Configuration:
"When configuring Salesforce Data Entry Sources, ensure the setting to allow journey entry on record update is enabled if updates to the record should trigger journey entry." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_entry_source_settings.htm)

NEW QUESTION # 107
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SQL
B. AMPscript
C. SSJS
D. HTML

Answer: B

NEW QUESTION # 108
Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Entry Data
B. Journey Data
C. Contact Data
D. Salesforce Data

Answer: B

Explanation:
Journey Data is the data that is captured at the time of entry into the journey - it's a snapshot of the specific data related to that specific interaction (such as the specific tent purchased).
Because customers can have multiple tent purchases, you need to make decisions based on the data specific to that journey entry (not the general contact record), which is Journey Data.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Journey Builder Decision Splits
# "Use Journey Data to evaluate information captured at the time a contact entered the journey, ideal for handling multiple purchases or time-specific entries." Source: Salesforce Help - Journey Data vs Contact Data
# "Journey Data is dynamic and tied to a specific journey instance. Use Journey Data when evaluating data related to a specific event or purchase."
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NEW QUESTION # 109
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto- suppression list.
Which solution should the consultant recommend?

A. Use an import activity to import a file from the SFTP
B. Use the Import Wizard in Automation Studio
C. Use a query activity to populate the auto-suppression
D. Use Einstein Segment Recommendations

Answer: A

Explanation:
Since the marketing team has very little coding experience, the most appropriate solution is to use an Import Activity to automatically pull files from an SFTP location into the Auto-Suppression List. This is a low-code, easy-to-manage approach and highly recommended by Salesforce for handling suppression management in Automation Studio.
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Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Import Activity in Automation Studio
# "An Import Activity in Automation Studio allows users to import data into a data extension or list from a file in an FTP location. This method supports minimal coding experience and is suitable for Auto-Suppression List management." Source: Salesforce Help - Auto-Suppression Lists
# "Auto-Suppression lists automatically exclude addresses from email sends. They can be managed via Import Activities in Automation Studio."
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NEW QUESTION # 110
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