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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 2

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 3

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.

Topic 4

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q42-Q47):

NEW QUESTION # 42
Which of the following functionalities is NOT available in the Email Basics tab as a standard option for email campaign configuration?

A. Use your own "From" email address
B. Checkbox to Insert "Show Online version" link
C. Use your own reply-to email address
D. Checkbox to Insert "Unsubscribe" link

Answer: D

Explanation:
In the Email Basics tab of SAP Emarsys:
* Option B:Correct. There's no checkbox to insert an "Unsubscribe" link; it's automatically included in the footer for compliance, not an optional toggle.
* Option A:Incorrect. You can set a custom reply-to address.
* Option C:Incorrect. A custom "From" address is configurable.
* Option D:Incorrect. A "Show Online version" link checkbox is available.The SAP Emarsys Help Portal under "Email Basics" confirms unsubscribe is mandatory, not optional.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).

NEW QUESTION # 43
You have 1500 contacts and have manually uploaded 100 additional new ones, but the number of available contacts on the Database Growth widget still shows 1500. You checked that the email address fields are filled and the email addresses are valid. What are some possible reasons why the additional new contacts are not showing up? Note: There are 2 correct answers to this question.

A. The update takes at least 24 hours to show in the widget.
B. The opt-in field was not set to TRUE.
C. Too many new contacts were uploaded at the same time.
D. The Database Growth widget only shows auto-imported contacts.

Answer: A,B

Explanation:
If new contacts don't appear in the Database Growth widget:
* Option A:Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is possible.
* Option D:Correct. If the opt-in field isn't TRUE, contacts may not count as "available" for marketing.
* Option B:Incorrect. Upload volume doesn't inherently block updates.
* Option C:Incorrect. The widget includes manual uploads, not just auto-imports.The SAP Emarsys Help Portal under "Database Growth" explains update timing and opt-in impact.References:SAP Emarsys Help Portal - "Database Growth" (https://help.emarsys.com/).

NEW QUESTION # 44
SAP Emarsys has four types of block lists. Under which list do notorious complainers fall?

A. Internal
B. Complaints
C. Robinson
D. Global Suppression

Answer: B

Explanation:
SAP Emarsys maintains four block list types to manage contact exclusions:
* Option D (Complaints):Correct. Notorious complainers-contacts who frequently mark emails as spam or complain-are added to the Complaints block list to prevent further sends and protect sender reputation.
* Option A (Internal):Incorrect. Internal block lists are for manual exclusions (e.g., employees), not complainers.
* Option B (Robinson):Incorrect. The Robinson list is for contacts who have opted out via a third-party list, not specifically complainers.
* Option C (Global Suppression):Incorrect. Global Suppression is a broader list for legal or compliance- based exclusions, not complaint-specific.The SAP Emarsys Help Portal under "Block Lists" identifies the Complaints list for this purpose.References:SAP Emarsys Help Portal - "Block Lists" (https://help.
emarsys.com/).

NEW QUESTION # 45
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.

A. A network connection during a campaign update can result in a failed save attempt.
B. Opening a campaign with a previous template version will prompt to update the campaign.
C. A modification to the campaign template will update all batch campaigns.
D. Changes made to a template can be reversed by performing a rollback to the previous version.
E. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.

Answer: A,B,E

Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
emarsys.com+1
D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.

NEW QUESTION # 46
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?

A. Target segment
B. External event
C. Channel Engagement
D. Entry from program

Answer: A

Explanation:
For a one-off omnichannel program targeting VIP clients in the Automation Center:
* Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
* Option B:Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.
* Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
* Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.
References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).

NEW QUESTION # 47
......

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