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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q80-Q85):

NEW QUESTION # 80
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional Sender Authentication Package
B. An additional IP address
C. Register the new domain in Setup's From Address Management
D. An additional private domain

Answer: A

Explanation:
To enable sending emails from a new domain (comms.nto.com.au) for Australian customers without impacting deliverability, Northern Trail Outfitters (NTO) must implement an additional Sender Authentication Package (SAP).
* Sender Authentication Package (SAP): An SAP is a Marketing Cloud feature that authenticates a custom sending domain (e.g., comms.nto.com.au) to ensure emails are sent from a verified domain, improving deliverability and brand trust. It includes:
* DomainKeys Identified Mail (DKIM): Signs emails to verify the sender's identity.
* Sender Policy Framework (SPF): Validates the sender's IP address.
* Domain-based Message Authentication, Reporting, and Conformance (DMARC): Enforces authentication policies to prevent spoofing.
* Why it's needed:
* Using a new domain without proper authentication risks emails being marked as spam or rejected by email providers, impacting deliverability.
* An SAP ensures that the new domain (comms.nto.com.au) is fully authenticated and aligned with email best practices, maintaining NTO's sender reputation.
* Implementation: NTO must purchase an additional SAP for the new domain, configure DNS records (DKIM, SPF, DMARC), and associate the domain with their Marketing Cloud account.
Why the other options are incorrect:
* B. An additional IP address: A new IP address is not required for sending from a new domain. IPs are tied to the sending infrastructure, not the domain. Using a new domain with an existing IP is standard practice, provided the domain is authenticated via SAP.
* C. An additional private domain: A private domain in Marketing Cloud is used for link wrapping and image hosting, not for sending emails. It does not address sender authentication or deliverability for the From address.
* D. Register the new domain in Setup's From Address Management: While registering the domain in From Address Management is a step in configuring the sending domain, it alone does not provide the full authentication (DKIM, SPF, DMARC) required to maintain deliverability. An SAP is needed to complete the setup.
Exact Extract from Salesforce Documentation:
* Sender Authentication Package: "A Sender Authentication Package (SAP) authenticates a custom domain for sending emails, ensuring compliance with SPF, DKIM, and DMARC standards to maximize deliverability and protect your brand reputation."(Source: Salesforce Help - Sender Authentication Package)
* Domain Setup for Deliverability: "To send emails from a new domain without impacting deliverability, configure a Sender Authentication Package to authenticate the domain and update DNS records for SPF, DKIM, and DMARC."(Source: Salesforce Help - Email Deliverability Best Practices)

NEW QUESTION # 81
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

A. Contact Evaluation > Evaluate new records only
B. Journey Settings > Use email attribute from Contacts
C. Contact Evaluate > Evaluate all records
D. Journey settings > No re-entry

Answer: A

Explanation:
Explanation
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey.
References:https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5

NEW QUESTION # 82
When Northern Trail Outfitters acquires a new customer, it would like to send a series ofwelcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

A. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
B. Use Automation Studio toprocess and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
C. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
D. Use Automation Studioto process and segment the new customers, and for the campaign sends and decisioning.

Answer: B

Explanation:
Explanation
To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5https://help.salesforce.com

NEW QUESTION # 83
Northern Trail Outfitters wants to import new contacts gathered from anexternal web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

A. Recreate this external web form inside Marketing Cloud.
B. Perform a daily bulk export to SFTP for import via Automation.
C. Create this as a Journey Data Source via Journey Builder.
D. Push each new record into Marketing Cloud vis Platform Event API on form submit.

Answer: B

Explanation:
Explanation
To import new contacts gathered from an external web form at high frequency into Marketing Cloud, Northern Trail Outfitters should perform a daily bulk export to SFTP for import via automation. This will allow them to batch the contactsinto one file per day and import them into Marketing Cloud using an automation that runs at a scheduled time.
References:https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5

NEW QUESTION # 84
The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.
Which solution the consultant recommend?

A. Dynamic Content Blocks
B. Separate template-based emails
C. Reference Content Blocks
D. AMPscript

Answer: A

Explanation:
Explanation
To take their built audience and serve personalized content based on a field in the data extension without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic Content Blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.
Dynamic Content Blocks can use subscriber attributes or behaviors from data extensions, lists, or journeys as criteria for displaying different content blocks or images.
References:https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type=5

NEW QUESTION # 85
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Tom Taylor Tom Taylor

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