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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q52-Q57):

NEW QUESTION # 52
You are implementing Web Channel and you are told to use all Web campaign types available. What are your choices? Note: There are 3 correct answers to this question.

A. Embed: to replace a selected element on your website
B. Category: to insert a category-level recommendation
C. Overlay: to have content appear above the normal website content
D. Ribbon: to display a ribbon at the top or bottom of the page
E. Space: to insert blank elements on your website

Answer: A,C,D

Explanation:
SAP Emarsys Web Channel offers specific campaign types:
* Option A (Embed):Correct. Replaces an element on the site with campaign content.
* Option B (Ribbon):Correct. Displays a banner at the top or bottom of the page.
* Option E (Overlay):Correct. Shows content (e.g., pop-ups) above the website.
* Option C:Incorrect. "Space" is not a Web Channel campaign type; it's a misnomer.
* Option D:Incorrect. "Category" relates to recommendations, not a distinct campaign type.The SAP Emarsys Help Portal under "Web Channel" lists Embed, Ribbon, and Overlay as types.References:SAP Emarsys Help Portal - "Web Channel" (https://help.emarsys.com/).

NEW QUESTION # 53
What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.

A. A hard bounce can result from an email rejected by the recipient's server firewall.
B. A soft bounce can result from a temporary server breakdown.
C. A hard bounce can result from an email address that does not exist.
D. A soft bounce can result from a recipient putting the sender on their personal spam list.

Answer: B,C

Explanation:
Email bounces in SAP Emarsys are categorized as soft or hard:
* Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.
* Option D:Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.
* Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.
* Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.
References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/).

NEW QUESTION # 54
You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct answers to this question.

A. Hourly
B. Every 2 hours
C. On a daily basis
D. When the Web Channel campaign is launched

Answer: C,D

Explanation:
In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the segment is evaluated and refreshed at specific intervals to determine which contacts see the campaign:
* Option A:Correct. The segment is refreshed when the Web Channel campaign is launched to ensure the initial set of recipients is accurate based on the segment criteria at that moment.
* Option D:Correct. After launch, segments for Web Channel campaigns are refreshed daily by default to account for changes in contact data (e.g., new contacts meeting the segment criteria).
* Option B and C:Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email personalization), but Web Channel segment refreshes are aligned with a daily cycle unless customized otherwise via advanced settings or API.The SAP Emarsys Help Portal under "Web Channel" and
"Segmentation" sections confirms that segments are evaluated at launch and refreshed daily for active campaigns.References:SAP Emarsys Help Portal - "Web Channel Campaigns" (https://help.emarsys.
com/).

NEW QUESTION # 55
You want to prevent a specific wristwatch brand, XELOR, from being recommended on your website, although it will still be available to purchase. How can you do this?

A. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
B. Set available to "false" in product catalog for all products of that brand.
C. Use command (['exclude', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.
D. Use command (['include', 'brand', 'is', "XELOR"]) when requesting recommendations on wristwatch pages.

Answer: C

Explanation:
To exclude a brand from recommendations in SAP Emarsys:
* Option C:Correct. The command ['exclude', 'brand', 'is', "XELOR"] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.
* Option A:Incorrect. Excluding "ALL" brands is nonsensical and would block all recommendations.
* Option B:Incorrect. Including XELOR would promote it, not exclude it.
* Option D:Incorrect. Setting "available" to false removes it from purchase, not just recommendations.
The SAP Emarsys Help Portal under "Web Recommendations" details exclusion commands.
References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 56
How are list-unsubscribes generated?

A. A recipient changes his or her newsletter information in the account profile.
B. A recipient opts out by using the Unsubscribe link in the email header.
C. A recipient opts out by using the Unsubscribe link provided by the email client.
D. A recipient opts out by using the Unsubscribe link in the email footer.

Answer: B

Explanation:
List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:
* Option B:Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.
* Option A:Incorrect. Changing profile info may update preferences but doesn't trigger a list- unsubscribe.
* Option C:Incorrect. Footer unsubscribe links typically lead to a preference center, not a list- unsubscribe.
* Option D:Incorrect. Email client links (e.g., "Report Spam") are not managed by Emarsys as list- unsubscribes.The SAP Emarsys Help Portal under "Email Compliance" details the header-based list- unsubscribe process.References:SAP Emarsys Help Portal - "Email Compliance" (https://help.emarsys.
com/).

NEW QUESTION # 57
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