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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic
Details

Topic 1

Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Topic 2

Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Topic 3

Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Topic 4

Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

Topic 5

Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q43-Q48):

NEW QUESTION # 43
The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

A. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
B. Use Roles & Permissions to set modify and delete permissions for key data extensions.
C. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.

Answer: B

Explanation:
To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles
& Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions.
By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.

NEW QUESTION # 44
The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks.
How should an associate test if these emails are rendering properly before sending them out?

A. Subscriber Preview
B. Einstein Content Testing
C. Journey Builder System Optimization

Answer: A

Explanation:
To ensure that promotional emails with Personalization Strings and Dynamic Content Blocks are rendering correctly before sending them out, an associate should utilize the Subscriber Preview feature in Salesforce Marketing Cloud. Subscriber Preview allows marketers to view how an email will appear to a specific subscriber, taking into account personalized content and dynamic elements based on the subscriber's data.
This feature is crucial for testing and validating the appearance and functionality of personalized and dynamic content within emails, ensuring that each recipient receives a well-crafted, personalized experience that renders correctly across different devices and email clients.
References: Salesforce Marketing Cloud documentation on Email Studio and Content Builder includes detailed instructions on using Subscriber Preview, highlighting its role in ensuring accurate rendering and personalization of email content before sending.

NEW QUESTION # 45
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

A. Contact Key
B. Primary Key
C. API Key

Answer: A

Explanation:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.
References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross- channel marketing.

NEW QUESTION # 46
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?

A. Journey Health
B. Journey History
C. Journey Dashboard

Answer: C

Explanation:
To compare goal attainment across three separate journeys at a glance, the associate should use the Journey Dashboard feature in Salesforce Marketing Cloud. The Journey Dashboard provides a comprehensive overview of journey performance, including key metrics and goal attainment, in a visual format. This allows marketers to quickly assess the effectiveness of different journeys and make informed decisions to improve their marketing strategy.

NEW QUESTION # 47
What impact does a field marked as Nullable have when importing a file into a data extension?

A. The field is NOT required in the file being imported.
B. The field is required but can have blank values.
C The field only accepts true or false values.

Answer: A

Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record.
This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.

NEW QUESTION # 48
......

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