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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q79-Q84):

NEW QUESTION # 79
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

A. Enhanced Dynamic Content Block
B. Dynamic Content Block
C. Lookup AMPscript function
D. LookupRows AMPscript function

Answer: D

Explanation:
The LookupRows AMPscript function returns a rowset from a data extension that matches the specified criteria. It can be used to retrieve multiple rows of data from a data extension based on one or more column values. For example, NTO can use the LookupRows function to retrieve all rows from the second data extension that have the same session ID as the subscriber in the sendable data extension, and then loop through the rowset to display the product data for each abandoned cart item in the email. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic- content/lookuprows.htm

NEW QUESTION # 80
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: A

NEW QUESTION # 81
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase the use of dynamic content in emails
B. Adopt a Cart Abandonment Email Campaign
C. Introduce more identity verification steps in check out process
D. Increase volume of emails to a wider audience

Answer: A,B

NEW QUESTION # 82
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'

A. Advertising Studio
B. Behavioral Triggers
C. Markating Coud Customar Data Platform
D. Contact Builder Attribute Groups

Answer: D

Explanation:
To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data. References: https://help.salesforce.com/s/articleView?id=sf.mc_cab_attribute_groups.
htm&type=5

NEW QUESTION # 83
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a.m. to create a suppression list.
B. Create a Journey Goal to exit subscribers from the Journey.
C. Create and enable a BLOCKOUT window in MobileConnect.
D. Run an Import Definition at 12 a.m. to create a suppression list.

Answer: C

Explanation:
# Comprehensive and Detailed Explanation: The Blockout Window in MobileConnect prevents SMS messages from being sent during specified hours, automatically holding messages for delivery until after the blockout period or discarding them based on configuration. It directly addresses the need to prevent delivery during nighttime hours.
# Why Other Options Are Incorrect:
* A and B: These are manual data management activities, not real-time or dynamic enough for Journey- based sends.
* C: Journey Goals relate to achieving a Journey outcome, not message send timing.
Exact Extract: Salesforce Help: MobileConnect Blockout Windows
"Use Blockout Windows to prevent SMS message delivery during certain times. Blocked messages can be discarded or queued for later delivery."
############################################

NEW QUESTION # 84
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