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SAP C-C4H63-2411 Exam Syllabus Topics:

Topic
Details

Topic 1

• Implementing B2B: In this final section, the main focus is on implementing SAP Customer Data Solutions in business-to-business (B2B) contexts. SAP Customer Data Solutions Consultants should understand the unique challenges and requirements of B2B customer data management.

Topic 2

• Insights: The Insights section of the exam evaluates the consultant's ability to extract meaningful insights from customer data. It covers analytics capabilities within the SAP Customer Data Platform and how to use them effectively. Candidates should be able to create and interpret various types of reports and dashboards.

Topic 3

• Data Privacy: This section focuses on data privacy considerations in customer data management. SAP Customer Data Solutions Consultants should be well-versed in data protection regulations and privacy-enhancing technologies. The exam may evaluate the ability to implement privacy-compliant data handling processes and ensure adherence to relevant laws and standards.

Topic 4

• Data Activation: This module of the exam, focuses on the activation of customer data for various business purposes. SAP Customer Data Solutions Consultants should understand how to leverage unified customer profiles for marketing, sales, and service activities.

 

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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q44-Q49):

NEW QUESTION # 44
Which of the following can be used to create entry conditions for milestones in a CX journey?
Note: There are 3 correct answers to this question.

• A. Activity attributes
• B. Profile attributes
• C. Segments
• D. Activity indicators
• E. Group attributes

Answer: B,C,D

 

NEW QUESTION # 45
The search API for a single customer record does not show any segments tied to the profile, but you can see the segments in the customer dashboard. What could be the reason for this?

• A. Segment data is never returned by the query API.
• B. The query API is not using the Unified Profile viewld.
• C. Segment fields are not part of the processing purpose for the record.
• D. Permissions for the API authorization keys are missing.

Answer: A

 

NEW QUESTION # 46
How is the Contextual Profile view used in SAP Customer Data Platform?

• A. It allows businesses to store all possible information assumed to belong to a customer.
• B. It is created by default for all business units regardless of their creation date.
• C. It uses strong identifiers like Master Data ID, CRM ID, and/or CIAM ID, and is favored for high-confidence data.
• D. It is built using weaker identifiers to tolerate lower confidence data such as an IP address.

Answer: D

 

NEW QUESTION # 47
Which of the following are important considerations when importing data into SAP Customer Data Platform? Note: There are 2 correct answers to this question.

• A. The source data can only be imported into SAP Customer Data Platform in JSON format.
• B. An integration flow needs to be configured in SAP Business Technology Platform to send data to SAP Customer Data Platform.
• C. The original timestamp of the customer event activity needs to be mapped in the event metadata.
• D. The identifier of the event must be mapped to the deduplication identifier to prevent the same event from being ingested twice.

Answer: C,D

Explanation:
When importing data into the SAP Customer Data Platform, it's crucial to ensure that the original timestamp of the customer event activity is mapped in the event metadata. This allows for the correct application of logic and maintains an accurate current image of the customer. Additionally, to prevent the same event from being ingested more than once, the identifier of the event must be mapped to the deduplication identifier in the event metadata. If multiple events are sent with the same identifier value in this mapped field, only the first will be ingested.
Reference = The information is verified and matched with the guidelines provided in the SAP Customer Data Platform documentation on the SAP Help Portal1.
When importing data into the SAP Customer Data Platform, several considerations are crucial for ensuring the integrity and usability of the imported data:
B . The identifier of the event must be mapped to the deduplication identifier to prevent the same event from being ingested twice. This practice ensures that each event is unique within the system and avoids duplicating data, which can lead to inaccuracies in customer profiles and analytics.
D . The original timestamp of the customer event activity needs to be mapped in the event metadata. Preserving the original timestamp is essential for maintaining the chronological accuracy of events. It allows the platform to correctly interpret and utilize the temporal context of data, which is crucial for analytics, segmentation, and triggering timely engagements.
These considerations are key to maintaining the quality and reliability of data within the SAP Customer Data Platform, ensuring that imported data provides accurate and actionable insights.
Reference:
SAP Customer Data Platform documentation on data import best practices and considerations.
Technical guidelines for ensuring data integrity and accuracy during the import process.

 

NEW QUESTION # 48
The customer schema of a group includes two predefined attributes that can be used for B2B scenarios. Which one of the following attributes is one of the two predefined ones?

• A. Accountid
• B. Businessld
• C. Customerld
• D. BusinessName

Answer: B

Explanation:
In B2B scenarios within the SAP Customer Data Platform, accurately identifying and managing business entities is crucial. The customer schema is designed to accommodate the complexities of B2B interactions, including the need to manage relationships between individual contacts and their associated organizations.
D . BusinessId: This predefined attribute is essential in B2B scenarios, as it serves as a unique identifier for business entities within the platform. The BusinessId allows for the clear distinction and management of business accounts, facilitating effective B2B data handling, segmentation, and personalized engagement strategies.
The inclusion of predefined attributes like BusinessId in the customer schema underscores the platform's capability to cater to both B2C and B2B environments, providing the necessary tools for comprehensive customer data management.
Reference:
SAP Customer Data Platform documentation on customer schemas and B2B capabilities.
SAP help articles and best practices for managing B2B scenarios within the SAP Customer Data Platform.

 

NEW QUESTION # 49
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