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Salesforce MCC-201 Practice Test Material in 3 Different Formats
Almost every Marketing Cloud Connect Essentials (MCC-201) test candidate nowadays is confused about the Marketing Cloud Connect Essentials (MCC-201) study material. They don't know where to download updated MCC-201 questions that can help them prepare quickly for the Marketing Cloud Connect Essentials (MCC-201) test. Some rely on outdated Marketing Cloud Connect Essentials (MCC-201) questions and suffer from the loss of money and time.
To pass the Salesforce MCC-201 Exam, you need to have a clear understanding of Marketing Cloud Connect features and functionalities, including data synchronization, contact and lead integration, personalized journeys, automation, and reporting. You should also be familiar with the best practices for configuring and managing Marketing Cloud Connect, troubleshooting issues, and optimizing performance. MCC-201 exam is suitable for Salesforce administrators, developers, marketers, and consultants who work with Marketing Cloud and Sales or Service Cloud.
Salesforce Marketing Cloud Connect certification is ideal for marketing professionals who want to demonstrate their expertise in using Marketing Cloud for cross-channel marketing automation. Marketing Cloud Connect Essentials certification is also essential for professionals who want to go up in the ladder in the Salesforce Career Journey. Earning the certification not only proves your expertise but also highlights your commitment to staying current with the latest technology.
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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q72-Q77):
NEW QUESTION # 72
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Data Extract > File Transfer > Import File
- B. Import File > Data Extract > File Transfer > Import File
- C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- D. Import File > Query > Data Extract > File Transfer > Import File
Answer: D
Explanation:
Import File activity can be used to import the unsub file from the SFTP to a data extension. Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_import_file_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_query_activity.htm&type=5
NEW QUESTION # 73
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
- A. Response contained ''stop'' in the message content.
- B. Response are not sent with the Conversation Window.
- C. Responses are not sent within 24 hours of the outbound message.
- D. Next keyword was not specified on the outbound message.
Answer: B,D
Explanation:
Two potential reasons for SMS responses getting the default keyword response rather than the appropriate next keyword response are:
Responses are not sent within the Conversation Window. The Conversation Window is a setting that defines how long MobileConnect waits for a response from a subscriber after sending an outbound message. If a subscriber responds after the Conversation Window expires, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Next keyword was not specified on the outbound message. The Next Keyword is a setting that defines what keyword MobileConnect expects from a subscriber after sending an outbound message. If a subscriber responds with a different keyword than what MobileConnect expects, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Responses containing "stop" in the message content will not get the default keyword response, but rather an opt-out confirmation message. Responses sent with AMPscript in body will not affect how MobileConnect handles responses, as AMPscript is only evaluated at send time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_conversation_window.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_next_keyword.htm&type=5
NEW QUESTION # 74
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- B. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- C. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- D. Subscribers with a status of 'Held' should be re-enabled by contacting support.
Answer: B
Explanation:
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm&type=5
NEW QUESTION # 75
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Marketing Cloud Connect
- B. Einstein Content Selection
- C. Distributed Marketing
- D. Distributed Sending
Answer: C
NEW QUESTION # 76
Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Is the data file a delta or a historical file
- B. Does someone need to be notified if an error happens on import?
- C. Will the data file be placed on the SFTP at the same time daily?
- D. Does the data extension have a data relationship?
- E. Will the file have more than 5,000 rows?
Answer: A,B,C
Explanation:
Three questions that are relevant to determining a solution for automating a process of importing data from a data warehouse into Marketing Cloud are:
Is the data file a delta or a historical file? This question will help determine how to handle existing records and avoid duplication or overwrite. A delta file contains only new or updated records, while a historical file contains all records regardless of changes.
Will the data file be placed on the SFTP at the same time daily? This question will help determine how to schedule an automation or trigger an event based on file drop. If the data file is placed on the SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled Automation.
Does someone need to be notified if an error happens on import? This question will help determine how to handle errors and exceptions during import. If someone needs to be notified, then an email notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for importing data, as it is only used for creating relationships between data extensions in Email Studio. Whether the file has more than 5,000 rows or not is not relevant to determining a solution for importing data, as it does not affect how data is imported or processed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
NEW QUESTION # 77
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