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MCC-201 Exam Course, MCC-201 Real Torrent

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q11-Q16):

NEW QUESTION # 11
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
C. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type
D. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

Answer: D

NEW QUESTION # 12
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

A. lifetime purchase value
B. conversion rate
C. proximity to store
D. last purchase date

Answer: A,B,D

NEW QUESTION # 13
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions are necessary for Contact Builder
D. Data extensions support Customer ID to be used as Subscriber Key.

Answer: C

NEW QUESTION # 14
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Email Send Report
B. Campaign Email Tracking Report
C. Account Send Summary Report
D. Email Performance Over Time Report

Answer: B

NEW QUESTION # 15
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Existing accounts cannot be upgraded to Multi-Org.
B. Once an account is upgraded to Multi-Org, it cannot be turned off.
C. Custom profile and subscription centers will not be required.
D. Shared Salesforce Data Extensions will be enabled in up to 5 business units.

Answer: B

Explanation:
One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an account is upgraded to Multi-Org, it cannot be turned off. This means that the account will permanently have separate integrations for each business unit and Salesforce org, and some features may not work as expected in Multi-Org mode. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_multi_org_account_considerations.htm&type=5

NEW QUESTION # 16
......

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Peter Green Peter Green

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