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SAP C-C4H22-2411 Latest Exam Pattern | Certification C-C4H22-2411 Dump

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SAP C-C4H22-2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 2

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 3

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 4

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q24-Q29):

NEW QUESTION # 24
You created link categories under Management > Link Categories. Where can you utilize them? Note: There are 2 correct answers to this question.

A. Main Dashboard > Email Results widget
B. Analytics > Trends
C. VCE Email Editor > Predict Mail Category widget
D. Contacts > Segments

Answer: B,D

Explanation:
In SAP Emarsys, link categories are utilized to segment recipients based on their interactions with specific types of links. After creating link categories underManagement > Link Categories, you can assign them to links within your email content. This categorization allows for more targeted analysis and segmentation.
Utilization in Contacts > Segments: Within theContacts > Segmentssection, you can filter contacts based on their engagement with links from specific categories. This enables the creation of segments that reflect user behavior related to particular link types, enhancing targeted marketing efforts.
Utilization in Analytics > Trends: In theAnalytics > Trendsarea, link categories help analyze trends in user interactions with different link types over time. This analysis provides insights into the effectiveness of various link categories, informing future content strategies.
While the Main Dashboard's Email Results widget provides an overview of email performance, it doesn't specifically utilize link categories. Similarly, the VCE Email Editor's Predict Mail Category widget focuses on predictive content recommendations and isn't directly related to link categories.

NEW QUESTION # 25
Which statement correctly describes the data flow of Web recommendations?

A. Recommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.
B. Recommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.
C. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
D. Recommendations are requested from SAP Emarsys Customer Engagement servers. The returnedrecommendations are then displayed on the client website.

Answer: A

Explanation:
Web recommendations in SAP Emarsys work as follows:
* Option A:Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user's browser, then renders them on the website.
* Option B:Incorrect. Requests originate from the browser, not Emarsys servers.
* Option C:Incorrect. Email servers are unrelated to Web recommendations.
* Option D:Incorrect. Recommendations are displayed client-side, not on Emarsys servers.The SAP Emarsys Help Portal under "Web Recommendations" confirms this data flow.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 26
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.

A. First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open
B. First Touch > Attribution window 366 days > Touchpoint email open
C. Last Touch > Attribution window 9 days > Touchpoint email click
D. First Touch > Attribution window 7 days > Touchpoint Web Channel click

Answer: C,D

Explanation:
Revenue tracking in SAP Emarsys uses attribution models:
* Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
* Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
* Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
* Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/).

NEW QUESTION # 27
What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.

A. Purchase
B. SetPassword
C. Go
D. Review
E. SetCustomerId

Answer: A,C,E

Explanation:
Web Extend commands in SAP Emarsys collect behavioral data:
* Option A (SetCustomerId):Correct. Identifies logged-in users by external ID.
* Option B (Purchase):Correct. Tracks purchase events with product details.
* Option D (Go):Correct. Records page views for tracking navigation.
* Option C:Incorrect. "Review" is not a standard command; reviews are custom events.
* Option E:Incorrect. "SetPassword" is not a Web Extend command.The SAP Emarsys Help Portal under "Web Extend Commands" lists these options.References:SAP Emarsys Help Portal - "Web Extend" (https://help.emarsys.com/).

NEW QUESTION # 28
Below are some example use cases that you would like to implement in SAP Emarsys. Which options are using triggered email? Note: There are 3 correct answers to this question.

A. Send a confirmation email after a contact's purchase.
B. Send a delivery status update email upon status change.
C. Send account details to registered contacts.
D. Send a marketing email on a contact's birthday.
E. Send a win-back email for defecting customers.

Answer: A,B,C

Explanation:
In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.
Correct Options:
A: Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase.
C: Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. help.emarsys.com D: Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly.
Incorrect Options:
B: Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.
E: Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.

NEW QUESTION # 29
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Noah King Noah King

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