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Adobe Marketo Engage Architect Master Sample Questions (Q61-Q66):

NEW QUESTION # 61
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
B. Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
C. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
D. Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well

Answer: A

NEW QUESTION # 62
What is the most critical aspect of designing an efficient data schema in Marketo?

A. Using only static lists for segmentation
B. Avoiding relational data structures
C. Limiting data fields to mandatory inputs
D. Ensuring field mappings align with external systems

Answer: D

NEW QUESTION # 63
A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A. Create a Success Path Analyzer report and compare data from different timeframes
B. Create a Program Performance Report to calculate success and new people acquired by the program
C. Create an operational Smart List for each stage of the funnel and export to a dashboard
D. Create a People Performance Report and add Opportunity Metrics to measure success

Answer: A

NEW QUESTION # 64
Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A. CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B. CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
C. CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D. CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

Answer: C

NEW QUESTION # 65
Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A. Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
B. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
C. Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.
D. Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
E. Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.

Answer: C,E

NEW QUESTION # 66
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