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Exam MKT-101 Introduction, VCE MKT-101 Dumps

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VCE MKT-101 Dumps, MKT-101 Certification

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q69-Q74):

NEW QUESTION # 69
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Engagement Split
B. Frequency Split
C. Scoring Split

Answer: A

NEW QUESTION # 70
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A. Publication Lists
B. Journey Builder Sends
C. List Unsubscribes

Answer: A

NEW QUESTION # 71
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

A. Scheduled Automation using a Send Activity
B. Scheduled Automation utilizing Triggered Send Emails
C. Journey that allows re-entry after exiting
D. Single Send Journey

Answer: A

NEW QUESTION # 72
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

A. Why do they require 10 years of historical data in Marketing Cloud?
B. Does their License include support for REST APIs?
C. Does their License include the Large Data Extensions feature?
D. How many API calls are included in their License?

Answer: A,D

NEW QUESTION # 73
A marketer wants to overwrite the data in a data extension on a daily basis
using Automation Studio. What can the marketer do to accomplish this task?

A. Create an Import Activity and execute it manually.
B. Create an import using the Import Wizard in Automation Studio.
C. Create an Import Activity to use in a workflow in Automation Studio.
D. Create an import using the Import Wizard in the Email Application.

Answer: C

NEW QUESTION # 74
......

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Madison Price Madison Price

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