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Salesforce MCC-201 Exam Questions–Experts Are Here To Help You

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Salesforce MCC-201 exam consists of 60 multiple-choice questions that must be completed within 90 minutes. MCC-201 exam is available in English and can be taken online or in-person at a testing center. To prepare for the exam, Salesforce offers a range of resources, including study guides, online courses, and practice exams. By taking advantage of these resources, you can ensure that you're fully prepared for the exam and confident in your knowledge of Marketing Cloud Connect.

The Salesforce MCC-201 Exam consists of 60 multiple-choice questions, which have to be answered within 90 minutes. The passing score for the exam is 65%. The topics covered in the exam include Marketing Cloud Connect setup, data synchronization, subscriber management, and email campaigns.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q10-Q15):

NEW QUESTION # 10
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A. Email Sends will fail if the Contact ID or Lead ID is not included.
B. The customer will be able to use Reports and Campaigns as audiences.
C. The customer will be unable to use synchronized data extensions.
D. Tracking Data will not be returned to the Sales Cloud email recipient.

Answer: A

NEW QUESTION # 11
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A. One-to-One Relationship
B. One-to-Many Relationship
C. Population
D. Many-to-Many Relationship

Answer: A

NEW QUESTION # 12
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

Answer: B

NEW QUESTION # 13
What are the similarities between Automation Studio and Journey Builder?

A. Have duration plus wait activity
B. Ability to define an email send
C. Fire an event from Automation Studio to Journey Builder

Answer: C

NEW QUESTION # 14
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Scheduled Automation > File Transfer > Import > Series of Query Activities
B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: D

Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5

NEW QUESTION # 15
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Lee Phillips Lee Phillips

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