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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q126-Q131):

NEW QUESTION # 126
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. File Drop Starting Source
B. Scheduled Starting Source
C. %%BASEFILENAME_FROM_TRIGGER%%
D. %%BASEFILENAME_FROM_FILEDROP%%

Answer: A,C

NEW QUESTION # 127
Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

A. Scheduled Automation using a Send Activity
B. Scheduled Automation utilizing Triggered Send Emails
C. Single Send Journey
D. Journey that allows re-entry after exiting

Answer: A

Explanation:
A Scheduled Automation using a Send Activity is ideal for sending emails to a data extension that is regularly updated. This approach allows for efficient and timely sends without the overhead of journey management, making it suitable for periodic newsletters with dynamic subscriber lists.
Reference:
Salesforce Help: Automation Studio Activities

NEW QUESTION # 128
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the hrefattribute in the link?

A. %%vawp%%
B. %%view_as_webpage%%
C. %%view_online%%
D. %%view_email_url%%

Answer: D

Explanation:
Explanation
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if theiremail client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link inan email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The
%%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The
%%view_online%% personalization string does not exist. References:
https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5https:/

NEW QUESTION # 129
Northern Trail Outfitters (NTO) send emails fromContent Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

A. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section,select
'Custom' and paste the HTML email code into the text area field.
B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
D. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

Answer: D

Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a senderprofile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of aplain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5https://help.salesfor

NEW QUESTION # 130
Northern Trail Outfitters (NTO) wants to send using the From Addressof [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address forthe automatic reply to the customer?

Answer: A

Explanation:
Explanation
The email address that would appear as the From Address for the automatic reply to the customer [email protected]. This is because Northern Trail Outfitters has configured their Reply Mail Management settings to forward replies to [email protected] and send an auto-reply message to the customer's email address. The From Address for theauto-reply message is always [email protected], regardless of the original From Address or the forwarding address.
References:https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5

NEW QUESTION # 131
......

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Jon Fox Jon Fox

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