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Google Google-Ads-Video Dumps Free Download & Google-Ads-Video Latest Exam Review

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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Topic 2

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 3

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 4

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 5

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

Topic 6

Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.

Topic 7

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 8

Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.

Topic 9

How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Topic 10

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 11

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 12

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Topic 13

Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

Topic 14

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 15

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 16

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 17

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 18

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 19

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 20

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Topic 21

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

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Google Ads Video Professional Assessment Exam Sample Questions (Q10-Q15):

NEW QUESTION # 10
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart. Why is tracking those lighter conversion events advisable?

A. It's advisable because they help increase brand awareness.
B. It's advisable because they have the same value as a primary conversion.
C. It's advisable because they can be predictive of a full sale.
D. It's advisable because they create greater loyalty among customers.

Answer: C

Explanation:
D: It's advisable because they can be predictive of a full sale:These "lighter" conversions (micro-conversions) indicate user interest and engagement, which often lead to final sales.
Tracking these events provides valuable insights into the customer journey and helps optimize campaigns.
The other options are not the primary reason to track micro-conversions.

NEW QUESTION # 11
For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

A. Targeted observations
B. Purchase intent lift
C. Earned views
D. Core performance metrics

Answer: D

Explanation:
B: Core performance metrics
Core performance metrics like click-through rate (CTR), view-through rate (VTR), and views are fundamental for assessing consideration.
These metrics show how users are interacting with your videos and indicate their level of engagement.
Purchase intent lift is more of a brand lift metric.

NEW QUESTION # 12
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

A. In order to make sure there's no limit on the types of video formats served.
B. In order to avoid having the campaign not run at all.
C. In order to make sure the reach of the campaign won't become restricted.
D. In order to prevent the average cost-per-view from increasing.

Answer: C

Explanation:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.

NEW QUESTION # 13
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

A. You should use cost-per-view bidding
B. You should use cost-per-click bidding
C. You should use Maximize Conversions bidding
D. You should use cost-per-action bidding

Answer: A

Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.

NEW QUESTION # 14
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
B. Explain the company's background during the first half of their video.
C. Use ''Sign up to our newsletter' as the primary call to action.
D. Address the viewer's desire for food in the first five to 10 seconds of the video.

Answer: D

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.

NEW QUESTION # 15
......

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James Scott James Scott

Biography

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