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Adobe Journey Optimizer Business Practitioner Professional Sample Questions (Q31-Q36):

NEW QUESTION # 31
A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A. Neither treatment is a clear winner, and the test should be run again.
B. The experiment is invalid because the holdout group's open rate is too low.
C. Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
D. Treatment A should be chosen because its confidence level is exactly 95%.

Answer: C

NEW QUESTION # 32
An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A. Exclude
B. Split
C. Enrich
D. Audience

Answer: D

NEW QUESTION # 33
An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A. `person.name.firstName || "Valued Customer"`
B. `fallback(person.name.firstName, "Valued Customer")`
C. `person.name.firstName ? "Valued Customer"`
D. `IF(person.name.firstName, person.name.firstName, "Valued Customer")`

Answer: A

NEW QUESTION # 34
A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A. The event payload is missing the `testProfile` flag.
B. The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
C. The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
D. The event is being sent via batch ingestion instead of streaming.

Answer: C

NEW QUESTION # 35
What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

A. To provide a centralized repository for storing, managing, and using digital assets in messages.
B. To create and edit images directly within the Journey Optimizer interface.
C. To automatically optimize the file size of images for faster email loading.
D. To track the performance of images used in emails.

Answer: A

NEW QUESTION # 36
......

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Jack West Jack West

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