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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 2

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 3

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 4

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q48-Q53):

NEW QUESTION # 48
Why is "daily" the recommended frequency for importing sales data into Smart Insight?

A. To prevent load failures for files exceeding 10 GB.
B. To comply with SAP Emarsys file maintenance policy.
C. To align with the Smart Insight dashboard update frequency.
D. To align with recommended frequency for product data.

Answer: C

Explanation:
Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
* Option B:Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights.
* Option A:Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.
* Option C:Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.
* Option D:Incorrect. File maintenance policies exist but don't dictate daily imports as a compliance rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com
/).

NEW QUESTION # 49
What key details do you need to provide to activate the email channel? Note: There are 3 correct answers to this question.

A. Tenant name and region
B. Sender domain(s)
C. Sending volumes
D. Historic sales information
E. Product information

Answer: A,B,C

Explanation:
To activate the email channel in SAP Emarsys:
* Option A (Sending volumes):Correct. Expected send volumes are required for capacity planning and compliance.
* Option D (Sender domain(s)):Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).
* Option E (Tenant name and region):Correct. Tenant details identify the account and region for setup.
* Option B:Incorrect. Product info is for catalogs, not email activation.
* Option C:Incorrect. Sales data is for analytics, not channel setup.The SAP Emarsys Help Portal under
"Email Channel Setup" lists these requirements.References:SAP Emarsys Help Portal - "Email Channel" (https://help.emarsys.com/).

NEW QUESTION # 50
Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.

A. Price amount - You can filter orders based on a price range for items purchased in those orders.
B. Expired Coupon - You can filter for users whose coupon has expired.
C. Attribution channel - You can filter by the channel responsible for the purchase (currently email, In- app, and Push campaigns).
D. External ID - you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.
E. Email campaign name - You can filter contacts based on the campaign's name in Emarsys.

Answer: A,C,E

Explanation:
Smart Insight filtering in SAP Emarsys includes:
* Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.
* Option C:Correct. Email campaign name allows filtering by specific campaigns.
* Option D:Correct. Price amount enables filtering by order value ranges.
* Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.
* Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal -
"Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 51
Which database CANNOT be used to power personalization in SAP Emarsys?

A. Amazon Redshift
B. Microsoft SQL Server
C. MongoDB
D. MySQL

Answer: C

Explanation:
SAP Emarsys supports specific databases for personalization via Relational Data:
* Option A (MongoDB):Correct. MongoDB, a NoSQL database, is not supported for Emarsys personalization, which relies on SQL-based systems.
* Option B:Incorrect. Microsoft SQL Server is supported.
* Option C:Incorrect. Amazon Redshift is supported.
* Option D:Incorrect. MySQL is supported.The SAP Emarsys Help Portal under "Relational Data" lists supported SQL databases, excluding MongoDB.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/).

NEW QUESTION # 52
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?

A. Channel Engagement
B. Target segment
C. External event
D. Entry from program

Answer: B

Explanation:
For a one-off omnichannel program targeting VIP clients in the Automation Center:
* Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
* Option B:Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.
* Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
* Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.
References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).

NEW QUESTION # 53
......

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Jack Stone Jack Stone

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