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C_C4H22_2411 Exam Forum, Technical C_C4H22_2411 Training

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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 2

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 3

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 4

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q55-Q60):

NEW QUESTION # 55
You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct answers to this question.

A. Hourly
B. Every 2 hours
C. On a daily basis
D. When the Web Channel campaign is launched

Answer: C,D

Explanation:
In SAP Emarsys, when a segment is used as a recipient source for a Web Channel campaign, the segment is evaluated and refreshed at specific intervals to determine which contacts see the campaign:
* Option A:Correct. The segment is refreshed when the Web Channel campaign is launched to ensure the initial set of recipients is accurate based on the segment criteria at that moment.
* Option D:Correct. After launch, segments for Web Channel campaigns are refreshed daily by default to account for changes in contact data (e.g., new contacts meeting the segment criteria).
* Option B and C:Incorrect. Hourly or every 2-hour refreshes are not standard for Web Channel campaigns. These frequencies might apply to real-time triggers or other channels (e.g., email personalization), but Web Channel segment refreshes are aligned with a daily cycle unless customized otherwise via advanced settings or API.The SAP Emarsys Help Portal under "Web Channel" and
"Segmentation" sections confirms that segments are evaluated at launch and refreshed daily for active campaigns.References:SAP Emarsys Help Portal - "Web Channel Campaigns" (https://help.emarsys.
com/).

NEW QUESTION # 56
What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.

A. The product catalog fields you want to display in the recommendation
B. The language of the recommendation
C. The layout and currency format of the recommendation
D. The image of the product used for the recommendation

Answer: A,C

Explanation:
The Email Widget Editor in SAP Emarsys (part of Predict) allows configuration of recommendation widgets:
* Option A:Correct. You can adjust the layout (e.g., grid, list) and currency format for displayed prices.
* Option D:Correct. You can select which product catalog fields (e.g., title, price) to display.
* Option B:Incorrect. Product images are pulled from the catalog, not configured in the editor.
* Option C:Incorrect. Language is set at the campaign level, not in the widget editor.The SAP Emarsys Help Portal under "Predict Recommendations" details these options.References:SAP Emarsys Help Portal - "Predict Recommendations" (https://help.emarsys.com/).

NEW QUESTION # 57
What can you do with Open Data for SAP Emarsys? Note: There are 3 correct answers to this question.

A. Use any business email account with Open Data.
B. Upload your own additional data into Open Data.
C. Connect an Open Data project to multiple Emarsys accounts (tenants).
D. Export datasets up to 10 MB maximum.
E. Automatically export data and use it in your third-party BI tools.

Answer: B,C,E

Explanation:
Open Data in SAP Emarsys allows integration of external data:
* Option A:Correct. An Open Data project can be connected to multiple Emarsys tenants for centralized data use.
* Option C:Correct. Data can be automatically exported for use in third-party BI tools via APIs or scheduled exports.
* Option E:Correct. Users can upload additional data (e.g., custom datasets) into Open Data for enrichment.
* Option B:Incorrect. There's no strict 10 MB export limit; limits depend on configuration, not a fixed size.
* Option D:Incorrect. Open Data requires specific setup, not just any business email account.The SAP Emarsys Help Portal under "Open Data" confirms these capabilities.References:SAP Emarsys Help Portal - "Open Data" (https://help.emarsys.com/).

NEW QUESTION # 58
Below are some example use cases that you would like to implement in SAP Emarsys. Which options are using triggered email? Note: There are 3 correct answers to this question.

A. Send a confirmation email after a contact's purchase.
B. Send a marketing email on a contact's birthday.
C. Send a delivery status update email upon status change.
D. Send a win-back email for defecting customers.
E. Send account details to registered contacts.

Answer: A,C,E

Explanation:
In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.
Correct Options:
A: Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase.
C: Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. help.emarsys.com D: Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly.
Incorrect Options:
B: Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.
E: Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.

NEW QUESTION # 59
You created link categories under Management > Link Categories. Where can you utilize them? Note: There are 2 correct answers to this question.

A. Analytics > Trends
B. VCE Email Editor > Predict Mail Category widget
C. Contacts > Segments
D. Main Dashboard > Email Results widget

Answer: A,C

Explanation:
In SAP Emarsys, link categories are utilized to segment recipients based on their interactions with specific types of links. After creating link categories underManagement > Link Categories, you can assign them to links within your email content. This categorization allows for more targeted analysis and segmentation.
Utilization in Contacts > Segments: Within theContacts > Segmentssection, you can filter contacts based on their engagement with links from specific categories. This enables the creation of segments that reflect user behavior related to particular link types, enhancing targeted marketing efforts.
Utilization in Analytics > Trends: In theAnalytics > Trendsarea, link categories help analyze trends in user interactions with different link types over time. This analysis provides insights into the effectiveness of various link categories, informing future content strategies.
While the Main Dashboard's Email Results widget provides an overview of email performance, it doesn't specifically utilize link categories. Similarly, the VCE Email Editor's Predict Mail Category widget focuses on predictive content recommendations and isn't directly related to link categories.

NEW QUESTION # 60
......

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