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Salesforce Marketing Cloud is a powerful marketing platform that helps businesses to connect with their customers and engage with them at every stage of their journey. The Salesforce Certified Marketing Cloud Consultant certification is designed for professionals who have a deep understanding of the platform and can help businesses leverage its capabilities to achieve their marketing goals.
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Salesforce Marketing Cloud Consultant certification exam tests the candidate’s understanding of the Salesforce Marketing Cloud platform, including email marketing, mobile marketing, social media marketing, and advertising. Marketing-Cloud-Consultant exam is designed to assess the candidate’s ability to design, build, and implement comprehensive marketing campaigns that effectively engage target audiences and drive business growth. Marketing-Cloud-Consultant Exam consists of 60 multiple-choice questions and has a time limit of 105 minutes.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q38-Q43):
NEW QUESTION # 38
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Data Filter on the_Click data view.
- B. Create and execute a SQL Query against the _Click data view.
- C. Create and execute a Tracking Extract.
- D. Create and execute a Subscriber Engagement report.
Answer: B
Explanation:
Explanation
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5
NEW QUESTION # 39
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. How are subscribers identified in your web analytics?
- C. Should customers exit the journey when the goal is met?
- D. How many messages should be included in each journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: A,B,E
NEW QUESTION # 40
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Keyword opt in and SMS Messaging
- B. Existing Email Event Notification Subscription
- C. Smart Capture and Triggered email messaging
- D. CloudPages opt in to Event Journey
Answer: C
NEW QUESTION # 41
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
- A. Event Notification Service
- B. Data Retrieves on the Send Object
- C. Data View Export with every send
- D. Platform Events API
Answer: A
Explanation:
Explanation
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5
NEW QUESTION # 42
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
Answer: B
NEW QUESTION # 43
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