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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 2

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 3

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Topic 4

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 5

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 6

Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.

Topic 7

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

Topic 8

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 9

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 10

Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

Topic 11

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 12

How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Topic 13

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 14

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 15

Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

Google Ads Video Professional Assessment Exam Sample Questions (Q42-Q47):

NEW QUESTION # 42
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use Custom Intent Audiences.
B. You'd use click-through rate.
C. You'd use smart bidding.
D. You'd use conversion tracking.

Answer: D

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 43
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
B. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
C. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
D. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.

Answer: A

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 44
A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

A. Once the campaign first begins to start serving impressions.
B. After two weeks of the campaign first serving impressions.
C. After the campaign's end date has been met.
D. Before the campaign serves any impressions.

Answer: D

Explanation:
C: Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.

NEW QUESTION # 45
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A. Decide on the highest amount they're willing to pay for this campaign
B. Slightly inflate the average amount the account manager is willing to bid for this campaign.
C. Use the estimate in the traffic estimator during campaign setup.
D. Slightly inflate the estimate in the traffic estimator during campaign setup.

Answer: A

Explanation:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.

NEW QUESTION # 46
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

A. Test multiple variants of their ads, and make sure they're less than 10 seconds long.
B. Use only one version of their ad, and make sure it's at least 10 seconds long.
C. Use only one version of their ad, and make sure it's less than 10 seconds long.
D. Test multiple variants of their ads, and make sure they're at least 10 seconds long.

Answer: D

Explanation:
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.

NEW QUESTION # 47
......

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Gus Reed Gus Reed

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