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100% Pass Quiz Valid Salesforce - Marketing-Cloud-Advanced-Cross-Channel - Exam Salesforce Marketing Cloud Advanced Cross Channel Tests

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 2

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 3

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 4

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 5

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Topic 6

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

Topic 7

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q25-Q30):

NEW QUESTION # 25
What three statements are true regarding Einstein Engagement Frequency (EEF)?
Choose 3 answers

A. EEF analyzes 360 days of historical data to determine the right frequency of communication.
B. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
C. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
D. Salesforce trains each customer's model using only that customer's data.
E. EEF uses only commercial send data. Transactional sends are not considered in modeling.

Answer: A,C,D

NEW QUESTION # 26
What does Einstein copy Insight take into account,(Select 3 answer)

A. engagement data
B. spelling and punctuation errors
C. Frequently used phrases in subject line
D. emotional tone of subject line

Answer: A,C,D

Explanation:
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:
* A. Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.
* C. Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.
* D. Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.

NEW QUESTION # 27
Difference between inbox message and in app message.

A. Inbox messages can be used only in los whereas in app message can also be used in android
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox message is displayed and stored in device in app message is displayed only 1 time

Answer: C

NEW QUESTION # 28
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. inbox message Is replaced for users who read the first message.
B. the inbox message is replaced only for users who do not exist:
C. the inbox message is replaced for all user.
D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Answer: D

NEW QUESTION # 29
how many activities recommended in a journey canvas.(150-200)

A. 0
B. 1
C. 2
D. 3

Answer: D

Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.

NEW QUESTION # 30
......

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