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The Marketing Cloud Personalization Accredited Professional Certification Exam is an excellent certification for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. By passing Marketing-Cloud-Personalization Exam, candidates can show employers and clients that they have the skills and knowledge necessary to create personalized, data-driven marketing campaigns that drive business results.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q100-Q105):

NEW QUESTION # 100
What two features of interaction studio have functionality to perform an A/B testing?

• A. Campaigns
• B. Templates
• C. Segments
• D. Recipes

Answer: A,B

Explanation:
Interaction Studio (now branded asMarketing Cloud Personalization) supportsA/B testingthrough specific features. Below is a detailed breakdown:
1. Campaigns
* Campaignsin Interaction Studio are the central component for personalizing experiences and are inherently designed to support A/B testing. You can test different campaign variations (content, offers, or design) to understand what resonates best with your audience.
* How to perform A/B Testing in Campaigns:
* Navigate to theCampaignstab within Interaction Studio.
* Create or select a campaign you wish to test.
* Define multiple variants (A, B, etc.) by tweaking the content, layout, or rules for each.
* Set up test parameters such as traffic distribution (e.g., 50% audience for A, 50% for B).
* Launch the campaign and monitor performance through reports/metrics like click-through rate (CTR) and conversions.
* Documentation Reference:Salesforce Documentation on Campaigns.
2. Templates
* Templatesare pre-defined content structures in Interaction Studio used for personalized experiences.
These templates also support A/B testing, allowing marketers to assess variations in presentation, design, or content to maximize impact.
* How to perform A/B Testing in Templates:
* Select or create a new template under theTemplatessection.
* Customize template versions for A/B testing (e.g., variation in banners, headlines, or product placements).
* Pair templates with a campaign to distribute the audience for testing.
* Analyze test results and iterate based on performance metrics.
* Documentation Reference:Salesforce Documentation on Templates.
Why Other Options Are Not Correct:
* C. Segments:
* Segments are used to define audience groups for targeting but do not inherently support A/B testing functionality. Segments are more about grouping audiences based on behaviors, demographics, or attributes rather than testing variations.

 

NEW QUESTION # 101
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

• A. ETL feeds
• B. API
• C. Sitemap
• D. Automation Studio

Answer: A

 

NEW QUESTION # 102
Which global template do you select and customize to provide product recommendations on the homepage?

• A. Einstein Content Recommendations
• B. Banner with CTA
• C. InfoBar with CTA
• D. Einstein Product Recommendations

Answer: D

Explanation:
TheEinstein Product Recommendationsglobal template is selected and customized to provide product recommendations on the homepage.
* It is pre-configured to display dynamic product suggestions based on user behavior and preferences.
References:
* Salesforce Marketing Cloud Documentation - Product Recommendation Templates

 

NEW QUESTION # 103
Event API requests are made using what two content types (select 2)?

• A. XML
• B. CSV
• C. Form URL encoded
• D. JSON

Answer: C,D

Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.

 

NEW QUESTION # 104
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

• A. Unified customer profile
• B. Unified view of customer
• C. Single Source of Truth
• D. Single view of customer

Answer: A

 

NEW QUESTION # 105
......

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