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Salesforce Media Cloud Consultant Exam Sample Questions (Q27-Q32):

NEW QUESTION # 27
A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A. configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
B. create the required characteristics of the productsusingthe product page layout
C. create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
D. configurea product using product designer and associate the product to an ad space specification

Answer: D

Explanation:
For a client looking to sell standard digital ad products like digital banners and video inserts using Media Cloud Advertising Sales Management (ASM), the most efficient approach is to configure products using the Product Designer and associate these products with ad space specifications. This approach allows for the detailed definition and customization of ad products, including their dimensions, placement, and other relevant characteristics, directly within the Salesforce environment. Associating these products with specific ad space specifications ensures that they are accurately represented and can be effectively sold and managed within the digital content line of business.
References:
Salesforce Media Cloud Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Product Designer Guide: https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 28
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A. ad creative
B. ad space specification
C. media channel
D. media plan placements

Answer: B

Explanation:
When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process.References:https://help.salesforce.com/

NEW QUESTION # 29
A home store wants to advertise their products on a video streaming service hosted by a publishing company.
How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?

A. select the operating system targeting as united states
B. create the media plan under the account with shipping address as united states
C. select united states in the media campaign country
D. select united states in geo targeting within configure placements

Answer: D

Explanation:
To ensure that advertisements are visible only to subscribers residing in the United States on a video streaming service, a consultant should use geo-targeting options within the advertisement configurations. By selecting the United States in geo-targeting within the configure placements setting (D), the consultant can specify that the ad should only be shown to users whose IP addresses indicate they are in the United States.
This approach effectively filters the audience based on geographic location, ensuring that the ad reaches the intended demographic.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 30
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?

A. media content title: one(program), media channel: five (app), product: five
B. media content title: five(program), media channel: five (app), product: one
C. media content title: five(program), media channel: five (app), product: five
D. media content title: one(program), media channel: one (app), product: five

Answer: A

Explanation:
For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product:
five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.
References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 31
A publisher needs to check ad server inventory as part of the media plan creation process.
Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

A. Openx
B. Campaign Manager 360
C. Sizmek
D. Google Ad Manager

Answer: D

Explanation:
Google Ad Manager (GAM) is the only ad server with out-of-the-box integration supported in Media Cloud ASM. This enables inventory checks, campaign booking, and reporting directly through Media Cloud interfaces. Other servers require custom integrations.
References:
Media Cloud Supported Ad Servers
Google Ad Manager Integration Guidehttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_gam_integration.htm&type=5

NEW QUESTION # 32
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Eli Shaw Eli Shaw

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