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Salesforce Marketing-Cloud-Email-Specialist exam is designed to test the proficiency of individuals in using Salesforce Marketing Cloud for creating and managing email campaigns. Salesforce Certified Marketing Cloud Email Specialist certification is aimed at email marketing professionals who wish to enhance their skills and knowledge in the field of email marketing using Salesforce Marketing Cloud. Marketing-Cloud-Email-Specialist Exam is intended to validate the expertise of individuals in various areas such as email design, subscriber data management, email delivery, and analytics.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q86-Q91):

NEW QUESTION # 86
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)

A. Authenticate email sending to distinguish it from spammers.
B. Purchase lists from companies that guarantee users have opted in.
C. Purge old or inactive email addresses.
D. Encourage subscribers to add the company's sending domain to their address books.
E. Ensure the spam complaint rate is between 1% and 3%.

Answer: A,C,D

NEW QUESTION # 87
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A. Automation Studio > Activities
B. Email Studio > Overview
C. Content Builder > Recent Sends

Answer: C

Explanation:
Explanation
Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a valid option, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.

NEW QUESTION # 88
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Shared Data Extensions folder
B. In the Synchronized Data Extensions folder
C. In the Data Extensions folder with sharing enabled

Answer: C

NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?

A. Collect emails at offline activities, including in stores.
B. Send an SMS to NTO's entire customer database with a link to subscribe.
C. Send an email to NTO's entire customer database asking for referrals.

Answer: A

Explanation:
One of the best practices to increase email subscribers is to collect emails at offline activities, including in stores1. This way, NTO can capture the interest of potential customers who are already engaged with their brand and products. NTO can also offer incentives, such as discounts or freebies, to encourage customers to sign up for their email list. By collecting emails at offline activities, NTO can build a permission-based and relevant email list that can improve their deliverability and engagement rates.
Sending an SMS to NTO's entire customer database with a link to subscribe is not a good practice, as it may violate the consent and privacy laws of different countries2. Moreover, sending an SMS to customers who have not opted in for SMS communication may annoy them and damage NTO's reputation. NTO should only send SMS messages to customers who have explicitly agreed to receive them and provide them with an easy way to opt out.
Sending an email to NTO's entire customer database asking for referrals is also not a good practice, as it may result in spam complaints and unsubscribes3. Asking for referrals should be done in a targeted and personalized way, based on the customer's behavior and preferences. NTO should also provide incentives and clear instructions for customers who want to refer their friends and family to NTO's email list. References := 1: Optimizing Marketing Cloud: Best Practices for Managing Inactive Accounts - Salesforce 2: How You Can Keep Email Subscribers Engaged | Salesforce 3: Email Marketing Best Practices
- Salesforce.com

NEW QUESTION # 90
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

A. Include information relevant to the message in the subject line.
B. Keep the subject text between 50 and 100 characters long.
C. Include "RE:", "FWD:", "etc." to get the reader's attention.
D. A/В test the effectiveness of different subjects.

Answer: A,D

Explanation:
Explanation/Reference:

NEW QUESTION # 91
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Chris Hall Chris Hall

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