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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q52-Q57):

NEW QUESTION # 52
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

• A. Advertising Studio
• B. Personalization Builder
• C. Web and Mobile Analytics
• D. Parameter Manager

Answer: C

Explanation:
Explanation
Parameter Manager is the functionality that would allow this. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level

 

NEW QUESTION # 53
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

• A. Configure the Enterprise-wide default retention to one year
• B. Apply a Row Based Retention to each data extension as it is created, set to 12 months
• C. Configure the business unit data retention setting to 12 months
• D. Set inactive data to be automatically cleared after one year, but is recoverable

Answer: B

Explanation:
To manage data retention for inactive data in data extensions, the best approach is to apply a Row Based Retention policy directly to each data extension. This method allows precise control over how long data is retained based on the creation or modification date of each row.
* Row Based Retention: Set this on each data extension as it is configured. Specify that data should be cleared after 12 months of inactivity. This approach ensures that only data which has not been engaged with for the specified period is removed, thus optimizing data storage and maintaining compliance with data management policies.

 

NEW QUESTION # 54
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

• A. Soft
• B. Hard
• C. Technical
• D. Block

Answer: D

Explanation:
A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender's reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.

 

NEW QUESTION # 55
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

• A. Remove Marketing Cloud Channel manager
• B. Add Marketing Cloud Security Administrator
• C. Remove Marketing Cloud Viewer
• D. Add Distributed Sending user

Answer: A

 

NEW QUESTION # 56
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

• A. Create a one-to-one relationship between Order_Details and Products.
• B. Create a one -to -many relationship between Orders and Order_Details.
• C. Create a one-to-one relationship between the contact record and Order Details.
• D. Create a one-to-one relationship between Orders and Order_Details.

Answer: A,B

 

NEW QUESTION # 57
......

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