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Salesforce Media Cloud Consultant Exam Sample Questions (Q45-Q50):

NEW QUESTION # 45
Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?

A. update opportunity organization wide defaults to private
B. enable and use opportunity team
C. update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
D. assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team

Answer: A,B

Explanation:
To address the issue of internal competition and lack of collaboration among sales teams, while ensuring secure access to opportunity data, a consultant should consider enabling and using Opportunity Teams (A) and updating Opportunity Organization Wide Defaults (OWD) to Private (D). Opportunity Teams allow for collaborative selling by enabling the owner to share opportunities with a select group of users, enhancing teamwork without compromising data security. Setting OWD for opportunities to Private ensures that only the owner and selected team members have access, preventing unwanted access by competing sales teams.
References:
https://help.salesforce.com/articleView?id=sf.opportunity_team_setting_up.htm
https://help.salesforce.com/articleView?id=sf.sharing_model_fields.htm

NEW QUESTION # 46
Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

A. planned revenue and actuals from Ad server
B. planned revenue from Ad server and actuals from Media Cloud
C. planned revenue from media cloud and actuals from Ad server
D. planned revenue and actuals from media cloud

Answer: B,C

Explanation:
For a broadcaster implementing Media Cloud to have a comparative view of planned versus actual revenue, they need to obtain data from both Media Cloud and their Ad server. Planned revenue can be derived from Media Cloud where advertising campaigns, including their budget and expected revenue, are managed (B, D).
Actual revenue, on the other hand, is based on the real-world performance of ads, such as the number of impressions or clicks, which is typically tracked by an Ad server (B, D). Therefore, to obtain a comprehensive comparative view, data should be collated from both Media Cloud for planned figures and the Ad server for actual revenue.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 47
Which three permission sets should a consultant add for a newly hired Media Planner user?

A. MediaCloudPlus Runtime
B. OmniStudio user
C. rule engine runtime
D. media cloud base user
E. MediaClou Runtime

Answer: A,B,D

Explanation:
For a newly hired Media Planner user, the consultant should add the following permission sets:
Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.
MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.
OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.
These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce OmniStudio resources:
https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

NEW QUESTION # 48
A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A. create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout
B. configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes
C. create the required characteristics of the productsusingthe product page layout
D. configurea product using product designer and associate the product to an ad space specification

Answer: D

Explanation:
For a client looking to sell standard digital ad products like digital banners and video inserts using Media Cloud Advertising Sales Management (ASM), the most efficient approach is to configure products using the Product Designer and associate these products with ad space specifications. This approach allows for the detailed definition and customization of ad products, including their dimensions, placement, and other relevant characteristics, directly within the Salesforce environment. Associating these products with specific ad space specifications ensures that they are accurately represented and can be effectively sold and managed within the digital content line of business.
References:
Salesforce Media Cloud Advertising Sales Management documentation:https://help.salesforce.com/ Salesforce Product Designer Guide: https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 49
Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

A. putCartsItems
B. priceCart
C. postCartsItems
D. createCart

Answer: B

Explanation:
In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.
References:
Salesforce Industries CPQ documentation:https://help.salesforce.com/
Salesforce CPQ API resources:https://developer.salesforce.com/

NEW QUESTION # 50
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Arthur Gray Arthur Gray

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